Thursday, May 7, 2015

Amity University Jaipur Organized ALF (Amity Leadership Fest) 2015

The spotlight annual event of Amity University Jaipur, Rajasthan - Amity Leadership Fest – was held from 23rd to 25th March, 2015 at Amity University Jaipur campus. The three days were packed with events which aims to bring out leader in every student was with full of fun, frolic and edifying. The whole campus turned in festive mood for three days with strong participation of more than 2000 students participating in various 66 events.
Hon’ble Vice Chancellor Dr. S.K Dube along with senior officials declaring the Amity Leadership Fest 2015 Open

The students of Amity and various other colleges engaged in events that range from Leadership Challenges, Technical Skill Displays, Creative Contests, Cultural Performances and Exciting Sundowners.

The first day started with Hon’ble Vice Chancellor, Prof. S.K Dube declared the event open by balloon release ceremony along with other dignitaries, faculty members, student volunteers and participants. The main events held on the first day included Poetry competition, Business Plan and quiz, Creative Poster Designing, Solo Singing and Two Minutes to Fame etc. Apart from these debates on women empowerment floor became a platform for high power discussion on contemporary issues of gender equality and issues. The technical events like Chem E JEct, Junkyard Wards, LAN Gaming, Prototype, and Robo Line created buzz around the techies and gave immense eagerness for other students. Mocktail and Chef competition from hotel and hospitality department was blended to taste and creativity. The evening witnessed energetic dance competition and the fashion show.

The Moot Court Competition was the highlight of Day 2 of the Amity Leadership Fest. Many Senior law practitioners of Jaipur including Shri N.M.Ranka,( Senior advocate, Rajasthan high court),Anurag Sharma(Additional advocate general, Rajasthan High Court),Neeraj Bhamu(CJM), Girijesh Ozha(CJM), J.P.Sharma( Former District Judge),A.K.Sharma (Advocate), Yogesh Kumar Gupta(advocate), Rajneesh Gupta (Advocate Rajasthan High Court), Arun Sharma(Advocate Rajasthan High Court), Anshuman Saxena (Advocate Rajasthan High Court), Dinesh Garg (Advocate Rajasthan High Court),Madhu Gupta(Advocate Rajasthan High Court) attended the event . The Economic Quiz, RJ Hunt, Solo Dance, Web Designing, Tech Quiz, RC Car Race, Mine, Debugging and Comicon were other major events where participants engaged. The photography exhibition and competition were also inaugurated by Prof. Manish Verma, Director, ASCO which attracted and praised by the audience. The exhibition was open till the third day. Mr. Anish Nair (Lead Singer, Night Wings-III) graced the evening by his presence and judging the Rock Band competition. The young buds of Amity also rocked the show with special appearance during Child Fashion Show.

The third and final day was filled with a variety of events like Film Festival, Ad Mad, Treasure Hunt, Rangoli Designing, Psych Artists, Hair Styling and Potpourri. The sundowners of the final day were the perfect mix of trend, beats and energy. It started with the showcase fashion show by the students of Amity School of Fashion Technology. Later, the most awaited event of Amity Leadership Fest, War of DJ turned Amphi Theatre of Amity into a dance floor which spread energy and pulse among students. Popular DJ of Jaipur DJ Vaibhav Pareek was the judge of the event. The three days of Amity Leadership Fest 2015 became a memorable event for participants and audience.

Students of Pearl Academy of Fashion , Jaipur participating in Fashion show
Participants mix of the taste during Mocktail Competition conducted by ASH

Dance Groups showcasing their talent in Group Dance Competition


Amity Students performing during Rock Band Rock Band competition


Amity Students performing during Rock Band competition


Participants looking keen into his track during Robo Line Event



Tuesday, May 5, 2015

Amity University Jaipur Celebrated 38th National Public Relations Day and Award Ceremony

Ms. Tanushri Mukherjee, Assistant Professor, Amity School of Communication receiving the Award from Mr. Yashwant Vyas, Editorial Advisor, Amar Ujala Group, Mr. Rajendra Bhanawat, Social Thinker, Management Specialist and well known educationist Mr. Anil Gupta


Jaipur Chapter of Public Relations Society of India celebrated its 38th National PR Day and Award Ceremony.  The function was attended by top most PR and Media professionals of the city as well as faculties  and students from different universities.  On this occasion PR Excellence Awards were conferred to different persons of excellence belonging to PR fraternity.

This was the first time that an exclusive award for “Excellence in Teaching in PR and Communication” was introduced by the Jaipur Chapter of PRSI and it was conferred to Ms. Tanushri Mukherjee, Assistant Professor, Amity School of Communication. The award was given to her by Mr. Yashwant Vyas, Editorial Advisor, Amar Ujala Group, Mr. Rajendra Bhanawat, Social Thinker, Management Specialist and well known educationist, Mr. Anil Gupta, Director, Information & PR Department, Rajasthan, Mr. Mahendra Jain, Chairman, Jaipur Chapter of PRSI and Mr. Arun Joshi, Secretary, PRSI.

Ms. Mukherjee is a  top-performing, self-motivated and result-oriented teaching professional having 10 years teaching experience with comprehensive teaching skills, specially in the area of Public Relations, Corporate Communication and Event Management. She has been a very active faculty in the field of research too and has  many  Research Papers and Articles published in various Journals, Book of Proceedings and Souvenirs  dealing with different areas of Mass Media to her credit . She has also  bagged Certificate of Merit  and a Medal in the C.V Narasimha Reddi Gold Medallion National Award for the best PR Case Study, 2012 and a Certificate of Excellence in EET CRS 2ND Faculty Branding  Awards, 2014.

Monday, April 27, 2015

Amity University Jaipur Celebrated National PR Day

Students of BJMC IV Semester showcasing Corporate Films

MJMC IV Semester students staging Mock Press Conference

Prof.(Dr.) Manish Verma, Director Amity School of Communication along with faculty members


Amity School of Communication (ASCO) of  Amity University Rajasthan celebrated its first Public Relations Day. The day is celebrated as an important national event  by all professionals/Academia belonging to PR fraternity as a mark of respect towards the profession and some of the commendable efforts done by professionals of the field. The event began with a brief speech  related to the meaning, history and the ever expanding and developing field of PR. To make the day more memorable, there were a couple of activities lined up reflecting the various strategies and tools of this profession. The first among them was the staging of a Mock Press Conference by the students of the final semester of Masters Programme in Journalism and Mass Communication. The topic of the conference which dealt with “Online retail store ‘Myntra’ shutting down its website and moving its business to application base method” made the audience speechless.  It was followed by a screening of some of the very good Corporate Films made by the students of the Under Graduate Programme. 

The activity amply highlighted the growing significance of this Corporate Communication Tool as a major Branding Strategy. Commenting on the occasion, Prof.(Dr.) Manish Verma, Director, Amity School of Communication remarked that, “Such events organised by the students not only highlight the significance of the PR field  but it also at the same time encourages the students to do more practical work and more such types of activity in the field of PR. The screening was followed by some of the expert comments delivered by eminent faculty members of the school which guided the students to do their work in a more better manner and motivated them to work harder.  

Saturday, March 28, 2015

Guest Lecture by Silvia Costant


To keep students abreast with the latest and most advanced contemporary domains of international level a guest lecture on “Possibilities of Higher Studies and Career in Europe.” was organized by Amity System of communication Enhancement and Transformation (ASCENT) on March 19,2015. Silvia Costantini- the First Counsellor of European Union Delegation and the key speaker of the occasion, laid emphasis on the impact of globalization in the ever changing scenario of advanced studies. The lecture preceded by a warm welcome of the guests by Brig. G.S. Rathore (OSD to Hon’ble Chancellor) with presentation of mementos to the revered guests. Mrs. Sunita Choudhary, Coordinator Rajasthan Vidhan Sabha was heartily touched by the warm welcome of the Amity fraternity and epilogued to look forward for regular organizations of such intellectual events. The students enthusiastically participated in questionnaire session raising queries regarding scope of higher studies in Europe. The entire program was coordinated by Mrs Jasbeen Chawla, Assistant Director, ASCENT. Nearly 150 students got benefitted through this lecture. The programme concluded by the vote of thanks given by Brig. Rathore. The lecture has proven to be very inspiring and informative for the students.


Friday, March 27, 2015

The students were declared as " Bar Champion" &" 2nd Runner -Up " at the National Talent and Culinary Contest-2015 at Haldwani


The students were declared as "Bar Champion" &"2nd Runner -Up" at the National Talent and Culinary Contest-2015 at Haldwani on 21st Feb,15 out of 20 participating teams .

A three day Workshop and Hands on Training on “Molecular Docking, Virtual Screening & Biologics Discovery”


A three day Workshop and Hands on Training on “Molecular Docking, Virtual Screening & Biologics Discovery” was organized from 18th February 2015 – 20th February 2015 and was attended by 30 Participants (UG & PG Students, Ph.D Scholars including 5 Faculty Members of the University).

Thursday, March 26, 2015

Faculty Development Program on “An Introduction to Bibliometrics: Journal Impact Factor, Citation Index, Scientometric Databases”



Faculty Development Program on “An Introduction to Bibliometrics: Journal Impact Factor, Citation Index, Scientometric Databases” was organized for 150 Faculty Members of the University on 16th February 2015.

A Workshop on “Fruit & Vegetable Carving” was conducted for 40 Students of ASH



A Workshop on “Fruit & Vegetable Carving” was conducted for 40 Students of ASH on 11th February 2015. Mr.Kamal Nagar, General Manager, The Theme-Hotel,Jaipur was the Keynote Speaker of the Workshop.

Wednesday, March 25, 2015

Mr. Ravi Agarwal, Ex-Food & Beverage Manager, ITC Group delivered a Lecture on “Entrepreneurship and Food & Beverage Management Skills”

Mr. Ravi Agarwal, Ex-Food & Beverage Manager, ITC Group delivered a Lecture on “Entrepreneurship and Food & Beverage Management Skills” on 10th February 2015.The talk was organized by ASH and was attended by 40 Students of Hospitality.


Tuesday, March 24, 2015

A Project on “Development of Nano- Immuno Rapid Test to detect Mycobacterium Avium Subspecies Paratuberculosis in Milk Samples” was launched at Amity University Jaipur

A Project on “Development of Nano- Immuno Rapid Test to detect Mycobacterium Avium Subspecies Paratuberculosis in Milk Samples” was launched at Amity University Jaipur on 6th February 2015.The event was organized by AIMT and was attended by all the Students and Faculty Members of AIB,AIMT & ABS. Prof.S.V. Singh, Principal Scientist, Indian Council of Agricultural Research, New Delhi was the Guest of Honour at the Event.


National Conference on “Strategies, Methodologies, Innovation in Language Education: Smile 2015”


A National Conference on “Strategies, Methodologies, Innovation in Language Education: Smile 2015” was organized by ASL on 20th February 2015 and was attended by 250 Students and 12 Faculty Members of ASL.

The Guest of Honour at the Conference were:

i) Prof. Abhijit Karkun, Chairperson and Professor, Centre of French & Francophone Studies, School of Language, Literature & Cultural Studies, Jawaharlal Nehru University, New Delhi.

ii) Prof. Asha Pande, Former Head and Professor, European Language, Literature & Cultural Studies, University of Rajasthan, Jaipur.

iii) Dr.Nabiel Ansari, Assistant Professor, Centre for Spanish, Portuguese, Italian & Latin American Studies, Jawaharlal Nehru University, New Delhi.

iv) Dr.Gaurav Kumar,Assistant Professor,Centre for Spanish,Portuguese,Italian & Latin American Studies, Jawaharlal Nehru University. New Delhi.

v) Dr.Swarnendu Bakshi,Assistant Professor, IIS University,Jaipur.

vi) Dr.Geeta Kochhar,Assistant Professor, Centre for Chinese & South East Asian Studies,Jawaharlal Nehru University, New Delhi

Monday, March 16, 2015

Amity University Rajasthan is organizing National Conference on Geographical Indications Application Filing and Awareness Programme

Amity Institute of Biotechnology, Amity University Jaipur is going to organize a two days National Conference on “Geographical Indications Application Filing and Awareness Programme (NCGI-2015)” in collaboration with Department of Science & Technology, Govt. of Rajasthan, on 17th-18th March, 2015.

Your presence is highly solicited on the auspicious occasion.

This event will be attended by numerous research students, faculty members and other officials throughout India including Senior Scientist from Department of Science and Technology, Govt. of India, Senior Advisor, Biotechnology Patent Facilitation Cell of Department of Biotechnology, Govt. of India, Registrar of Trade Marks& GI, Intellectual Property Office, Govt. of India, and Honorary Secretary General of Rajasthan Chamber of Commerce & Industry,Govt. of Rajasthan, Jaipur.

Important help lines:


  • Prof. (Dr.) S. L. Kothari, Chairperson, NCGI 2015, +91-9829179692
  • Dr. A. N. Pathak, Coordinator, NCGI 2015, +91-9001873971
  • Mr. Shailesh Kumar, Organizing Secretary, NCGI 2015, +91- -9024077116
  • Dr.Vikram Kumar Yadav, Convener, NCGI 2015, +91-9887755545
  • Dr. Manali Datta, Registration Committee In-charge, +91- 7742889287
  • Dr. Paras Sharma,Travel & Accommodation Committee In-charge, +91-9413652667

GI Conference Brochure_F&B

GI Conference Brochure_Inside

GI Conference_Form

Wednesday, March 4, 2015

National Conference on Foreign Languages on February 20, 2015 at Amity University Jaipur

On February 20, 2015 Amity School of languages (ASL) at Amity University Jaipur, organized National Conference on Foreign Languages: Strategies, Methodologies, Innovation  in Language  Education SMILE 2015. The Conference provided a  special occasion where a part of the fraternity of foreign languages  in India came together to deliberate  upon the very timely issue of the relevance of foreign language studies in the context of rapid globalization and how new strategies, methodologies and innovations are necessary to adapt the language pedagogy to the new challenges. Among the eminent speakers and panelists there were Prof. Asha Pande  former Head of the Department of Foreign Language Department at the University of Rajasthan, Prof Abhijit Karkun Chairperson and professor at the Centre for French and francophone studies, Jawharlal Nehru University, New Delhi . Dr. Swarnendu Bakshi, Head of the Dept of French at IIS University, Jaipur, Dr. Geeta Kochhar, Teacher of Chinese language and literature at  JNU, Mr. Nabiel Ansari and Mr. Gourav kumar, teachers at the  Centre for Spanish studies, JNU. There were participants from other Amity universities like Amity University Uttar Pradesh, Amity University Mumbai as well. Foreign Language Faculties from Jaipur also attended the conference.

The plenary session was followed by interactive sessions between the speakers and the students and interactions between scholars themselves. There were discussions regarding the current scenario and promises for foreign language education in India and the new challenges thrown to the traditional pedagogy. The concluding session was animated by the cultural programme by the students of Amity University Jaipur.

A Book Exhibition Cum Sale by Goyal Publishers was organized on the premises of Amity University Jaipur as well on that day.

Wednesday, February 25, 2015

"Management Education in India-Quality Assurance a Big Challenge!" - Prof. Amity Business School, Amity University Jaipur

Management Education in India-Quality Assurance a Big Challenge!

Introduction

In the modern era, an increasing awareness towards quality and its desirability is being felt among the different stakeholders of the knowledge society. The field of education in general and management education in particular is becoming a focal point of attraction regarding quality consciousness. The various regulatory and promotional bodies like the UGC, the ICSSR and the NCTE are making efforts for better quality enhancement. Institutions like NAAC and NAB are engaged in the quality assessment and accreditation of the institutions imparting education, still quality assurance is far from reality. In this backdrop, an effort has been made in this article to understand the concept of quality in education and to highlight the role of various stakeholders for quality assurance and sustenance and to highlight the prominent reasons to meet the challenges.

Concept of Quality in Education

The term quality denotes something which may be perceived but it could not be rigidly defined. The perceptions for quality may take different issues depending upon the parameters, such as:

1. Fitness for the Purpose
2. Excellence and Standards in Performance
3. The Value for Money
4. A Transformation from the Current Situation
5. Capacity Building
6. Culture

If the purpose for which education is imparted is served, then the education is said to be quality education. The excellence and the standards in performance require well defined process of education for quality education. The value for money requires the quality education in terms of world of work, i.e., employability skills and competence. The criterion of transformation judges quality education as per the well accepted indicators. The capacity building emphasizes quality education in terms of developing rationality, creativity, technical skills, leadership and entrepreneurial qualities and strong character building. The parameter of culture emphasizes quality as a way of life in the entire educational framework which should come from within and should not be imposed upon. On the whole, quality education requires a happy amalgam of competence with values and positive attitude having micro and macro connotations. In nutshell, it may include the following illustrative issues:

Knowledge Creation, Dissemination and Application
Social Responsiveness and Community Orientation
Respect for Expertise, Mutual Trust and Objectivity
World of Work, Parenthood and Citizenship
Stress of Knowledge, Skills and Attitude instead of Information and Knowledge only
Participation, Teamwork and Integrated View
Transparency, Accountability and Probity
Collegiality, Understanding others Viewpoints and Learning by Consultation
Other Contextual, Ethical and Moral Duties.

Essential Attributes for Quality Assurance and Sustenance

The quality assurance and sustenance is closely connected with four important attributes, viz., Contextualization, Institutionalization, Internalization and Implementation. The Contextualization requires the quality education in the broader context of real life situation, while the institutionalization requires the educational institutions to make quality ensuring process as an integral part of their activity. Making quality as one’s habit and nature and not as a strategy comes under internalization.  Implementation focuses on paying attention to details and emphasizing on performance rather than promise, of course, with efficiency and effectiveness. These issues require the various stakeholders in education to play unique but complementary roles to ensure quality education.

Role of Stakeholders

The prominent stakeholders in the field of education are to include:

1. Government
2. Management
3. Teaching Faculty
4. Student community
5. Parents/Society

The role of Government in quality assurance and sustenance is to create and promote a conducive environment for promoting and regulating education in the country. The focal points for this role include policies, planning, resource allocation and governance. The role of management concentrates on institutionalization for quality culture and for this purpose; it has to develop the necessary beliefs, behaviors and procedures. Moreover, the management has to develop the adequate infrastructure, both physical and mental covering vision, sincerity of purpose, purity of heart and mind and conviction of doing the best. Competence, strong commitment and full inclination towards internalization are a must in the role of the faculty. In other words, the teaching pedagogy, the contents of the subject and the method of evaluation should be very strong and effective, not due to compulsion but should be a voluntary regular habit or as a way of life. No amount of quality can be improved and sustained unless it is routinely felt by the students, the ultimate direct beneficiaries. Therefore, the role of students in quality education emphasizes the full realization about the right to quality education and their responsibility towards effective learning. It hardly needs to be emphasized that quality education does contribute substantially to the society and the parents. As such, they are required to play a complementary role to make the campaign of quality education a success. The role of all the stakeholders requires a holistic and integrated approach for strengthening comradeship, building partnerships and striking mutual cooperation. But, the scanning of the roles of these stakeholders is left much to be desired which are not far to seek.

Prominent Reasons

The scanning of the roles of the stakeholders results in to the following prominent lapses which have become the reasons for remaining far behind the goal of achieving quality education in general and management education in particular as outlined below:

  1. In the process of transformation, quantitative measurement prevails.
  2. While developing the culture for education, commercial considerations largely prevail over ethical and moral values and therefore strong character building and objective functioning remained far from reality.
  3. The role of government, management and the faculty is very frequently checkered by the different types of pressure groups having conflicting vested interests.
  4. As a part of the implementation package, there has been a little recognition of quality for motivation.
  5. Particularly for professional and higher education which requires reasonable selective approach has not resisted to the demand for mass education.
  6. The various stakeholders widely have to submit the sense of complacency and self centered approach and attitude.
  7. Lastly we talk of public accountability which has to be effective but the public accountability in practice is very weak.


In the above context, one would like to conclude that the quality has to be properly perceived and understood and for assuring and sustaining quality education, the holistic and integrated role of the stakeholders is indispensable. There is much to be desired in achieving the ultimate goal of quality education in the present era.

Prof. (Dr.) Vinita Agarwal
Amity Business School
Amity University Jaipur

Monday, February 23, 2015

“Are we boarding the right Train”– Faculty, Amity Business School, Amity University Jaipur

“Are we boarding the right Train”
Are You Sure, You are getting in the Right Course”

Though we get a lot of scores and struggle to get a cut above the rest, many of us still wonder at a point of time are we actually taking the right train which will take us to our desired destination. Taking the train requires some basic needs. You need to have the ticket, which is a must that is a qualification. Second the preparation bout the duration of travel, such as food, water, finance, entertainment etc, same is required for the travel of our education- location, dependency, time in hand, priorities, finance required, etc. Third and the final the dream & destination. Have we utilized all our resources and waiting for our destination to treat us? Or have we planned ahead and kept the necessary back up plan? It is us who make the destination a holiday to remember or a trip we want to forget about

We all know, everything is meant for everyone but we often get influenced either with the travel or with the destination and start wondering if we have boarded the right train.

For some the destination could be decided, but their many trains to board, a direct superfast involving expensive tickets , better , better comfort  and more sincerity in time schedule.

We need to plan ahead and plan well to board such trains. But if deciding a sudden trip, it needs more efforts and more expenses. The train may be many some take longer routes and time and may or may not be starred with facilities. Decide and plan that is the key word.

Another thing that may occur after planning is what if you miss your train!!! Or it is cancelled or kept you waiting for long!!!

Have we planned for a plan B?

This is basically to highlight the fact that you may not be a good planner and have missed some key points that you identify later- the course, experiments, involvement, circumstances etc. If we need to reach our destination on time the Plan B also needs to be ready and functional in case of eventuality.
So dear students, understand the value of everything that you are involving yourself in .

The basic schooling will give us the theory of how trains operate but our destination and mode of travel in consideration of time and resource is our choice.

There are many tools that is services available to guide you for your dream destination but the efforts needs to be put in by your own self.

Even if we have planned and boarded the right train, precautions and safety measures needs to be opted as a matter of force and not be choice. These are nothing but the regular training and internships to give you a drill about the real scenario, the success depends on how seriously we undertake the drill of safety.

And in the journey of our dream destination we should always remember our dream destination is also about boarding a new train so plan your travel and destination well

All the best!!!

Ms. Rajni Sinha Verma
Faculty,
Amity Business School,
Amity University Jaipur,



Monday, February 9, 2015

AUSIC: Amity University Science and Instrumentation Center at Amity University Jaipur

Amity University Science and Instrumentation Center (AUSIC) at Amity University Jaipur has recently inaugurated by Dr. N. R.Narayana Murthy (Co –Founder, Infosys). It is a central research instrumentation facility for faculty members and Research Scholars and provide research platform to them. AUSIC is equipped with sophisticated instruments and presently four funded research projects are running with support of ICMR, MOFPI, DST and DSIR.





Monday, February 2, 2015

“Success Principles in Student’s Career”- Prof., Amity Business School, Amity University Jaipur

          “Success Principles in Student’s Career”

I heard a story about two workers who were approached by a reporter. The reporter asked the first worker, “what are you doing?” His response was to complain that he was virtually a slave, an underpaid bricklayer who spent his day wasting his time, placing bricks on top of another.

The reporter asked the second worker the same question. His response was quite different. “I got to be a part of important and beautiful piece of architecture. I turn simple pieces of brick into beautiful masterpiece.
They are both right. The truth is, we see in life what we want to see. If we search for ugliness, you will find plenty of it. If you want to find fault with other people, you career or the world in general, you will certainly be able to do so. But the opposite is also true.

Attitude defined: is a feeling of opinion which comes inside of us about something or someone or way of behaving that follows from that.
The following is immensely readable and succinct piece about the attitude, we all need to develop and emulate on the rocky road to success.


Attitude 1: Do not expect success to fall into your lap
Success is not something that you run into by accident. It takes lot of preparation and character. There is no substitute to hard work. Henry Ford said, “the harder you work, the luckier you get.”
Lakshmi Niwas Mittal was taken aback when at a seminar he was addressing in India (January, 2005), a young MBA student stood up in the audience and asked him, “How soon I can become like you.” “You have to work hard,” he replied. There is no magic here that one can overnight become XYZ. There is a process in life. I have been a hard working person from childhood. Hard work is not something that is difficult to me. Only a few people are born with a silver spoon in their mouth.


Attitude 2: Do not lay more emphasis on material rewards as a success
Successful people are generally high on incomes but they do not attach themselves with material possessions.  High materialism can affect your health; can lead to less energy and vitality, higher cholesterol and greater risk of heart disease.


Attitude 3: Have a clear set of goals or purpose in life
Andrew Carnegic said, “If you want to be happy, set a goal that commands your thoughts, liberates your energy and inspires your hopes.” Expert on Psychology know that the brain is a goal-seeking organism. Whatever goal you give to your subconscious mind, it will work night and day to achieve. Most of the top achievers have had clear goals for their lives and careers. They also constantly measured their performance against these goals.

Would you sit in a train or a plane without knowing where it was going? The obvious answer is NO. Then why do people go through life without having any goal. Goal gives direction.

Lord Karan F.Bilimoria, founder of Cobra Beer (in Pravasi Bharatiya Divas held in Jaipur, January, 2012 urged the youngsters to find a purpose in their life. Bilimoria hooked the audience with the story of his success and failure, “I lost everything that I built three times in my life but never lost my purpose in life.”


Attitude 4: Do not get discouraged by obstacles in your life.
Some achievers cited the ability to overcome adverse conditions as a reason for their success. They had something to fight. It is important to understand that as soon as you set a goal, three things are going to emerge that stop most people. These three obstacles are—consideration, fears and roadblocks.


Attitude 5: Common sense plays an important role in life
The ability to exercise good practical judgments in the everyday affairs of life appears to be more important than raw intelligence.


Attitude 6: Success is not necessarily a matter of genius
You do not have to be a genius to be a success, but other personal factors like ability to get things done, passion to achieve, taking work as a mission are also important.
As the Ambani brothers said at a reunion held at Chorwad(January,2012) on Dhirubhai’s  80th, Birth anniversary, the biggest lesion they learnt from their father was, if you take up some work, take it up with a mission and do not leave it half way.


Attitude 7: Take 100% responsibility for your life to get success
You must take personal responsibility. You cannot change the circumstances, the seasons or the wind, but you can change yourself. If you want to be successful, you have to take 100% responsibility for everything that you experience in your life. Taking one hundred responsibility means you acknowledge that you create everything that happens to you. It means you understand that you are the cause of all of your experience.


Attitude 8: Believe in yourself to get success
Napolean Hill once said, “Whatever the mind can conceive and believe, it can achieve.”
If you are going to be successful in creating the life of your dreams, you have to believe that you are capable of making it happen. You have to believe in yourself. Whether you call it self-esteem, self-confidence or self-assurance, it is a deep seated belief that you have what it takes. Believing in yourself is an attitude to success.


Attitude 9: Part-time work is an important learning experience
Work outside school/college teaches to be self-confident, independent, self-responsible and self-sufficient even doing a small job. These traits developed at an early stage of one’s life build a strong foundation for success in the later stage of life.


Attitude 10: You can have success in more than one field
Many successful persons think they could have been a success in other fields too. And many are successes in more than one line of work. In short, a success is a success—the main ingredient is not the field, but development of inner traits and attributes.


Attitude 11:  High achievement will not necessarily bring supreme happiness
Top achievers tend to be happier than the general public, probably because they have found a field they really enjoy. Unlike the general feeling, most successful persons say they would go into the same line of work if they had to do it over again. High achievement is but one of the many factors that can help brings true happiness and contentment.


Attitude 12: Share your success with others
Most successful persons tend to be a caring, giving, concerned segment of society. They are interested in and committed to shaping the future with their gifts and volunteer activities.


Attitude 13: Energy is important to success
Success is a struggle. You need energy to work long hours, to think clearly, to remain positive. Yet very few people work on keeping their energy levels strong and powerful. Low energy is a very big reason that people do not succeed. The proven energy enhancers are: good quality sleep, diet, keeping home and office environment tidy, exercise, getting daily sunlight, positive self-talk, green vegetable juice, etc.


Attitude    14: Not focusing on strengths
The globally respected Strengths Expert, Marcus Buckingham has found that a paltry 12 percent of people believe their strengths are being used at work most of the time. Many workers use their strengths and real talents for less than an hour a day. If you get really clear on your strengths and centre your life around them, you be living at an exceedingly high level of success. You will be more effective, get better results and enjoy your work much more if you know what you are good at and stick to it.


Attitude   15: Presentation skills
The fact is people do judge by appearances. Successful people go further in life because of their awesome presentation powers. A few tips for presenting superbly are: do verbal practice, communicate eye to eye, pause when you speak, vary your voice, get objective feedback, practice using your body gesture, and study the great speakers.


Conclusion: Rest assured—success is a science. Long term it is highly predictable. No matter what field successful people excel in, no matter what time in history they ruled, the achievers have performed a certain way and thought in a similar manner. In fact, the rules of success are so similar in every field of life that many people have excelled simply by coping the thoughts and methods of other high achievers in any field. Just as there are laws of gravity, motion, chemistry and biology, so too are laws of success and, inversely, definite paths to failure. Remember: if some has achieved more than you, it is not usually because he/she is better than you or smarter than you; it usually means that he/she has just learned in his particular field before you have. And whatever someone else has done, you can possibly do as well.


Reference
1)    Jack Canfield, “The Success Principles”, Harper Collins Publishers India, pp.5
2)    Norman Vincent Peale, “The Power of the plus Factor”, Orientpaperbacks, Delhi, pp26.
3)    Robert H.Schuller, “Tough Times Never Last But Tough People Do”, Orient Paperbacks, Delhi, pp. 102.
4)    Siimon Reynolds (2010), “Why People Fail”, Penguin Group, Australia, pp.212.


Prof. (Dr.) R.S.Rathee
                                                                                          Amity Business School
                                                                                          AmityUniversity Rajasthan
                                                                                                      Jaipur







Wednesday, January 21, 2015

Amity Book Club and JLF 2015

Amity has successfully tied-up with the organizers of Jaipur Literature Festival (JLF ) 2015, being held in Jaipur between 21st and 25th Jan 2015, as the Official University Partner.  This is a mega literary show, one of the most prestigious and sought-after, in the entire Asia-Pacific.

 On this widely showcased occasion, Amity Book Club – an online book club – is being launched. The URL of the same is www.amity.edu/amitybookclub.

As Amity University is official university partner of JLF 2015, please see the link for detailed programme.

http://jaipurliteraturefestival.org/program-2015-2?



This can be viewed between 20th Jan and 22nd Jan on :

a.       Times Now ( during NewsHour with Arnab Goswami / 9 pmonwards )

b.      NDTV 24x7 : All Day long

c.       NDTV India : All Day long

d.      9XM: All Day Long



It is also being promoted in print media with details as :

a.       JAI : TOI 20th Jan ; RP-All Raj 21st; DB-All Raj 22nd ; DNA



Monday, January 19, 2015

Capitalising those 2 years - Asst. Prof., Amity University Rajasthan

Capitalising those 2 years………………

MBA is a transformational experience but there are only few who really gain after getting the professional degree. The few who gain have really capitalised those 2 years and not only gained professionally but also personally.

Are we really manifesting ourselves as MBAs ? The modern day contemporary companies search for performance and not merely degrees. They seek desired behaviour from the newly recruits and you will only manifest yourself as MBAs and display desired behaviours when you have really transformed during your MBA. During your 2 year stint at MBA, you will be participating in various activities besides class room teaching which shall make you learn various skills, which shall result into desired behaviours and which in turn shall result into desired performance in the companies. Let me present before you a list of pertinent questions and answering and acting on them shall help you in gaining from your two years’ experience.

Have you envisioned your future after MBA? As to where you desire to reach 5 or 10 years down the line and how will this professional education help you to reach there and what else you need to do to reach that destination. Have you thought of your dream job, and what does your dream job holder do? Have you ever thought before enrolling in an MBA as to what would you be majoring in (HR, Marketing or Finance etc.) and why? What are the skills or competencies of your desired job or career and how you would learn or get yourself trained in those skills during those 2 years? Have you prepared a list of institutions other than your alma mater which can provide you those requisite skills? Have you met people who are in similar jobs/ careers like your desired jobs/careers? Have you met or try to contact the alumnus of the institution? How do you plan to build your network during these years so that the network would make you employable or enhance the chances of getting the job? Have you introspected your strengths and weaknesses and framed a perspective as to how you would be capitalising your strengths during your MBA? Have you thought of the type of competition you would be facing while trying for jobs in campus or otherwise? How would you handle those challenges? Have you identified the activities besides class room teaching your institution is organising and how would you exploit them as a participant, an organiser or as a mere spectator? How good your communication skills are and how you are improving upon them?  What is your meaningful take off from the class room sessions, the expert lectures, and capsule or certificate courses? Are you an active member of your group, team or club? Are you the member of the placement committee in your college, if no, why not? Do you volunteer yourself for various events or activities in your academic institution or shy away from them?

These are only some of the questions which are thought provoking questions and you should devote serious time in answering these questions and more meaningful questions that come to your mind. In the first take, these questions look very idealistic but I am sure if you take the opportunity to meaningfully address these issues, I firmly believe that you would make the best of those two years.


Dr Himanshu Shekhawat
Asst. Prof.
Amity Business School
Amity University Rajasthan


Saturday, January 17, 2015

Amity University Jaipur Sixth Convocation for Programmes Completed in 2014

Sixth Convocation -17th day of January 2015

DearStudent,

AUR CONVOCATION FOR PROGRAMMES

COMPLETED IN 2014

 The Convocation of Amity University Jaipur for the students who have successfully completed their Academic Programmes in 2014 will be held on 17th day of January 2015 at Amity University Rajasthan, Kant Kalwar, NH – 11 – C, Jaipur (Rajasthan) .

  Convocation is a momentous occasion of a student’s life and we want to make it a memorable experience. We will appreciate if you kindly confirm your attendance, latest by30th day of December 2014 to respective institution.

   Graduands are requested to report at the Registration Desk on 17th day of January 2015 at 10.00 a.m..

   The Graduand who are not able to attend the Convocation and wish to have their degrees in absentia shall pay a fee of Rs. 500/- (Rupees Five Hundred Only) to the University, before they are admitted to the degree. Their degrees will be mailed by Registered post. You are therefore, requested to submit an application, incase not attending the Convocation, to the Controller of Examination, with a Bank Draft of Rs. 500/- drawn in favour of “Amity University Rajasthan” payable at JAIPUR and give your complete and correct postal address on which your degree can be dispatched.