Amity School of Communication (ASCO) of Amity University Rajasthan celebrated its first Public Relations Day. The day is celebrated as an important national event by all professionals/Academia belonging to PR fraternity as a mark of respect towards the profession and some of the commendable efforts done by professionals of the field. The event began with a brief speech related to the meaning, history and the ever expanding and developing field of PR. To make the day more memorable, there were a couple of activities lined up reflecting the various strategies and tools of this profession. The first among them was the staging of a Mock Press Conference by the students of the final semester of Masters Programme in Journalism and Mass Communication. The topic of the conference which dealt with “Online retail store ‘Myntra’ shutting down its website and moving its business to application base method” made the audience speechless. It was followed by a screening of some of the very good Corporate Films made by the students of the Under Graduate Programme.
The activity amply highlighted the growing significance of this Corporate Communication Tool as a major Branding Strategy. Commenting on the occasion, Prof.(Dr.) Manish Verma, Director, Amity School of Communication remarked that, “Such events organised by the students not only highlight the significance of the PR field but it also at the same time encourages the students to do more practical work and more such types of activity in the field of PR. The screening was followed by some of the expert comments delivered by eminent faculty members of the school which guided the students to do their work in a more better manner and motivated them to work harder.
